Internal Market

If you want to enter an unfamiliar market, where do you start?

Below you find a SWOT analysis of Viscolloids position in the current situation. A overview of prices. And a list of prospects.

Dropping Luxembourg

Very early on in the research it became clear that the market for guar in Luxembourg is very very small. In the top 100(!) export countries of guar gum form India it is not even mentioned. I made the choice to drop Luxembourg from the research and focus on the three larger markets; Germany, Belgium and the Netherlands.

Inconsistent data

It proves difficult to find consistent import and export data of guar gum. In databases as COMTRADE, FAOSTAT, EUROSTAT the entirety of gum like substances is summarized in one item, or it is circumstantial data. I spent quite some time trying to make sense of all these different sources. 

Wherever I could find and interpret import and export data, it was completely inconsistent with other databases. I do not want to use data that has not been confirmed by at least one other source. I do not have the time or expertise to discern what data is valid. 

My solution is that nstead of hard data I compiled a (start of a) prospecting list per grade and application. This is normally not within the scope of a market research.

The list of databases I researched are included ion the page 'sources'. You can consult the wealth of data on your own.

SWOT

Viscolloids wants to enter on NL, DE, BE market. Taking into account the research on the global market of guar gum and the trend analysis, I have enumerated the key factors that in my opinion could influence your decision making process.

Strengths
Opportunities
Weaknesses
Threats

PRICES OF GUAR GUM

Product price is primarily determined by cost of raw material, demand, and supply. Supply and demand are influenced by a number of underlying factors such as availability of substitutes, current market trends, and growth of consumer industries. Future trade practices and, trends, both economical and political also affect price movement of products in a short period of time.

Actual prices

As per trade sources, export of guar gum in the month of January 2019 were 23189 tonnes at an average FoB of €1590 per tonne.

 

Of the total quantity, 12651 tonne has been exported to United States at an average FoB of €1567,96 per tonne.

Per MT

Bhiwani €1045 

Dabwali €1054 

Jodhpur €1029 

Sirsa €1035

Markhor €970-€1233

Guarseed gemiddeld €50 per Quintal (100kg)

Price trend

per MT

AUG €1152

SEP  €1195

OKT  €1177

NOV  €1301

DEC  €1115

JAN  €1065

FEB  €1053

 

Monthly Average Export Prices per MT (jan)

Guar split

€1099,38 per MT

Guargum Powder

200 mesh 5000 CPS  

€1348,28

Guargum Powder

200 mesh 3500 CPS

€1285,83

Guargum meal

40%

€297,404

Guargum Meal

50%

€405,631

List of prospects Netherlands

FOOD

CUBLEND BLEISWIJK

DE KORREL BEHEER TERSCHUUR

DUTCH PROTEIN & SERVICES TIEL

E & R FOOD INGREDIENTS B.V. MAASSLUIS

EUROMA WAPENVELD

FEYECON DEVELOPMENT & IMPLEMENTATION WEESP

FOOD FELLOWS MAASDIJK

HOLLAND FOOD VALLEY WAGENINGEN

HUIJBREGTS GROEP HELMOND

KOOPMANS INGREDIENTS LEEUWARDEN

MEATLESS GOES

RAPS BENELUX BEST

RETTENMAIER BENELUX ZUTPHEN

STRIK BV | TASTESTRIK EEMNES

VERSTEGEN SPICES & SAUCES ROTTERDAM

WORLÉE NATURAL RAW MATERIALS KORTENHOEF

YAMA PRODUCTS B.V. UTRECHT

DUPONT DORDRECHT

CONTINED WAGENINGEN

PHARMA

DUPONT DORDRECHT

Biogen Idec International BV Hoofddorp

Boehringer Ingelheim BV Alkmaar

CROMA Nederland BV Amsterdam

CuraMedical BV Assendelft

Ferring BV Geneesmiddelen Hoofddorp

Lundbeck BV Amsterdam Zuidoost

Merck BV Amsterdam

Merck Sharp & Dohme Haarlem

MSD BV Haarlem

Neprofarm Huizen

Parmalux BV Uitgeest

PronovaMedical BV Amstelveen

Ratiopharm bv Zaandam

Sandoz BV Weesp

Sanofi Pasteur MSD NV Hoofddorp

Sanquin Plasmaproducten Amsterdam

Swiss Caps Benelux BV Heerhugowaard

Tramedico BV Weesp

Vedax International BV Amsterdam

Winclove Bio Industries BV Amsterdam

Wyeth Pharmaceuticals BV Hoofddorp

List of prospects Germany

FOOD

MEAT CRACKS TECHNOLOGIE GMBH MÜHLEN

BASF LUDWIGSHAFEN

BAYER CROPSCIENCE MONHEIM AM RHEIN

INDUSTRY​

BASF LUDWIGSHAFEN

RELIUS MEMMINGEN

KARL WORWAG STUTTGART

CEP BARTH (fracking location)

EXXON MOBIL NORTHWEST GERMANY

TCI DEUTSCHLAND

PHARMACEUTICAL

BASF LUDWIGSHAFEN

BAYER PHARMACEUTICALS BERLIN

Alcon Pharma GmbH Großostheim

Roche Diagnostics GmbH

CordenPharma International  Plankstadt

Bausch + Lomb  Heidelberg

Salutas Pharma GmbH Gerlingen

WÖRWAG Pharma GmbH & Co. Böblingen

Sanorell GmbH & Co. Baiersbronn-Obertal 

Weleda AG Schwäbisch Gmünd

Catalent Schorndorf

ROBUGEN GmbH  Esslingen

Abnoba GmbH Pforzheim

Deutsche Homöopathie-Union Karlsruhe) 

Ipsen Pharma GmbH  Ettlingen

Dermopharmazeutische Präparate Muggensturm

Biologische Heimittel Heel GmbH Baden-Baden

Takeda GmbH Betriebsstätte Singen Singen

Benevi Med GmbH & Co. KG Freiburg

Pierre Fabre Dermo-Kosmetik GmbH & Pierre Fabre Pharma Freiburg

Cytochemia AG Ihringen

Bayer HealthCare Grenzach-Wyhlen

Roche Diagnostics Grenzach-Wyhlen

(I have a list of around 150 pharma companies from Germany available)

List of prospects Belgium

FOOD

ALAVI KOKSIJDE

AQUA ECOLOGIC IZEGEM

AROMA'S LECOCQ NV  ZONHOVEN

AVENO ANTWERPEN

AZELIS HEUSDEN

BARENTZ ZAVENTEM

BRANDS WITH 1 VISION OOSTKAMP

BRENNTAG FOOD & NUTRITION DEERLIJK

BUYSSE FOOD SOLUTIONS WETTEREN

CALDIC INGREDIENTS BENELUX HEMIKSEM

CASSIERS SCHELLE

CHR. OLESEN NUTRITION BENELUX KONTICH

CUBE OOSTKAMP

FLANDOR FLAVOURS INTERNATIONAL ZULTE

FLINN DEINZE

FMA STABROEK

FOOD BLENDING EVERGEM

FOOD INGREDIENTS TECHNOLOGIES GHISLENGHIEN

FRUIT LAYER ASSE

FUJI OIL EUROPE GENT

G & M SERVICE WAREGEM

IMCD BENELUX MECHELEN

INEX BAVEGEM

INGRIZO NV DE PINTE

KEYSER & MACKAY BRUSSEL

LIFE SUPPLIES OLEN

METAROM BENELUX BRUSSEL 

NACTIS BENELUX SCHOTEN

ONIONSPICE-QUICK LEGUMES LEDEGEM

SERVACO FOOD CONTROL WETTEREN

SNICK EUROINGREDIENTS RUDDERVOORDE

SOLINA BELGIUM EKE-NAZARETH

STOP SPICES DENDERMONDE

VAN HEES BENELUX EUPEN

VANDEMOORTELE LIPIDS GENT

VEOS ZWEVEZELE

VINOHERCK ANTWEREN

VLEVY GENT

WOUTERS LOKEREN

ZOUTMAN ROESELARE

INDUSTRY​

TCI EUROPE NV ZWIJNDRECHT

BAYER ANTWERPEN

PHARMACEUTICAL

REGENESYS HEVERLEE

JANSSEN PHARMACEUTICA BEERSE

GSK BIOLOGICALS RIXENART

UCB BIOPHARMA BRUSSEL

UCB PHARMA ANDERLECHT

ZOETIS BELGIUM LOUVAIN LA NEUVE

CAPSUGEL BELGIUM BORNEHEM

ALCON COUVREUR PUURS ST AMANDS

PFIZER MANUFACTURING PUURS ST AMANDS

ROCHE BRUSSEL